“I think that is going to kick off a new round of sponsor interest as well, and more broad sponsor interest.” “A night race down the Strip that’s going to be iconic.

“I think once we have the event in Vegas there’s going to be a whole new recognition for Formula One in the US, which still is our most important sponsorship market,” said Liberty Media CEO Greg Maffei in April. With Red Bull’s Max Verstappen having weeks ago clinched a third consecutive drivers’ crown and a miserable forecast predicting cold, rainy weather for a Saturday midnight blitz down the Strip, the sporting elements for F1’s most hyped race ever are not optimal.īut otherwise it is all systems go for the launch of an event F1 owners Liberty Media believe can propel the sport into a new money spinning orbit. The legal department handles litigation, investigations, and legislative affairs, and oversees a compliance program across all of our business lines and offices.After more than four decades Formula One returns to Las Vegas, bringing together the world’s hottest sport property and the planet’s party capital for a turbocharged weekend that could see more action off the track than on it. Our intellectual property lawyers maintain and protect the company’s worldwide portfolio of trademarks and copyrights.

Our deal lawyers negotiate and advise on the structuring of business arrangements with counterparties in a variety of areas, including television, digital media, sponsorship, consumer products, gaming, and events. League transactional lawyers administer policies governing the transfer and relocation of teams, the approval of new arenas, and the regulation of team ownership and debt. For both of these leagues and the NBA G League, the department provides advice on the structuring of player contracts, trades, disciplinary matters, and playing rules issues. For the NBA and WNBA, the department assists in the negotiation and administration of collective bargaining agreements with players, including the salary cap system, the anti-drug program, and the grievance/arbitration process. The legal department provides advice and counsel with respect to all of the company’s activities and businesses on a global basis.

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